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October 19, 2020 // 12 p.m.

CO.LAB is excited to announce the 2020 Will This Float?: Black Founders Edition! This year’s competition will be hosted virtually during this year’s Startup Week Chattanooga.

Will This Float? is a business pitch competition designed to support up-and-coming ideas and companies.

Why Black Founders?

In this period of economic volatility and increased discourse on racial equity, the importance of supporting entrepreneurship in the Black community has reached a new high. Studies highlight that entrepreneurship is among the most significant pathways to creating wealth in the Black community. Now more so than ever it is critical to provide a platform and pathway for Black founders to showcase innovative and entrepreneurial ideas.

HOW DOES IT WORK?

Submissions are narrowed down to the top 6 finalists, who will present their concepts and businesses in a 3-minute pitch to an audience and panel of judges. Finalists based on the current status of their companies will be divided into 2 categories: Launch ($0-25k in annual revenue) and Up and Running ($25k or more in annual revenue). We use a combination of feedback from our panel of judges as well as crowdsourced voting to determine which idea floats best!

HOW DO I APPLY?

Any interested applicants can apply here by filling out a brief questionnaire and submitting a video. In the 1-minute video, include your name, your business name, the current stage of your business, and how you would use the top cash prize if you win.

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WHO SHOULD APPLY?

Founders with business concepts or revenue-generating businesses who meet the following criteria:

  • Identify as Black
  • Located in the surrounding region, including Middle and East Tennessee, Atlanta/North Georgia, and Birmingham/North Alabama

1st Place Prize – Up and Running Category

  • $3,000

Audience Choice

  • $1,000

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