October 21, 2019 // 6 p.m.
Miller Plaza

This year, CO.LAB is partnering with EnrichHER to host this year’s Will This Float?: Female Founders Edition.

Will This Float? is a business pitch competition designed to support up-and-coming ideas and companies. This year on the first night of Startup Week, six teams will have the opportunity to pitch to an energized crowd with the chance to win cash prizes and business services. We encourage innovative, female-led companies to apply to pitch at this year’s competition by Oct. 11.

Why Female Founders?

Globally, female-founded companies receive less than 10% of all venture capital funding. However, research shows that female-led companies typically outperform male-led companies.

EnrichHER addresses this disparity with a lending platform that connects revenue generating women-led businesses with affordable capital and invaluable networks. CO.LAB and EnrichHER are partnering together to elevate female founders and bring a community of support around them who are dedicated to ensuring their success.

HOW DOES IT WORK?

Submissions are narrowed down to the top contenders, who will present their startups in four minutes or less at the pitch event. We use a combination of feedback from our panel of judges as well as crowdsourced voting to determine which idea “FLOATs” best. (See criteria below.)

What does it mean to FLOAT?

We are most interested in ideas that fall in line with the following FLOAT criteria:

  • Few direct competitors (Is this a novel concept?)
  • Low adoption/switching costs (Will customers use this?)
  • On-time entry to market (Is the window of opportunity open?)
  • Addresses unfilled need or want (Does this solve a real problem?)
  • Target market is identified and large (Who are the customers?)

2nd Place Prize

  • $2,000

People’s Choice

  • $1,000

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