Selling E-Commerce While Avoiding Amazon // The New York Times
"Under a Coffee and Bacon Station sign, members of PriceWaiter, a Chattanooga, Tenn., start-up, were doling out snacks and explaining how letting customers of a website decide how much they are willing to pay (within, to be sure, a narrow range) works out for both parties. “The merchants win by keeping the sale, and the customer gets a psychological victory — it feels like a win,” said Brian Sibley."