Will This Float? is only a week away – and CO.LAB has big things in store!

We can’t wait to show off our selected finalists as they pitch their outside-the-box business concepts and novel startup ideas.

In the spirit of ingenuity, we’ve recruited Full Media to design something uniquely “Chattanooga,” which will be unveiled alongside the evening’s pitches.
Full Media logo
Full Media is a web development and internet marketing company – and fittingly, a startup itself. Launched by four co-founders in 2008, Full Media now has a team of 25 with offices in Gainesville, Ga., and Chattanooga.

The company’s focus is two-fold: building customized websites with integrated content management systems; and providing online marketing services and resources, such as email marketing, blogging and search engine optimization.

But for WTF, Full Media is going off the beaten path.

“We wanted to be a part of Will This Float? – but instead of just providing funds, we decided to donate our time. And we’ve built something Chattanooga has never seen before,” said Ryan Naegele, who handles the company’s business development efforts.

“Essentially, it’s an advanced Twitter-tracking tool. It allows Twitter users to interact in a visual way that’s completely centered on Chattanooga,” he explained.

Full Media’s creation will link to certain hashtags, such as #WTFCHA, which will be shared with event attendants.  When those hashtags are used in a tweet, the tweets will be pulled – in real time – into a Chattanooga-focused, interactive animation.

The visual will be projected in high-definition on a wall of the Chattanooga Library’s 4th Floor, where WTF is being held.

The concept was inspired by a company that demonstrated a similar showpiece at 2012’s South By Southwest festival. Naegele said that Full Media’s version, which was built from scratch, is unprecedented in Chattanooga and that the possibilities are endless.

“We’re demoing this at WTF, but I can see it having many different applications going forward,” Naegele said. “We’re excited to see what we can do with it.”

Tickets for Thursday night’s Will This Float? event can be purchased online here.

(Photo: The Full Media Chattanooga team.)