Will This Float? is an annual business pitch competition that showcases up-and-coming startup ideas in the Chattanooga area.

This fast-paced event is often the first moment in the limelight for participating entrepreneurs. Each finalist gets the stage for three minutes to tell the world (including local startup leaders and potential mentors and team members) why his or her concept is awesome. Once all participants present, the audience and a panel of judges vote on the best idea. At the end of the evening, the winning entrepreneur receives a cash prize and a package of free business services to take his or her startup idea to the next level.

Save The Date:
December 8, 2016

WTF? 2016 Application Opens Monday, October 31


Submissions are narrowed down to the top contenders, who will present their startup concept in three minutes or less at the pitch event. We use a combination of feedback from our panel of judges as well as crowdsourced voting to determine which idea “FLOATs” best. (See criteria below.)

What does it mean to FLOAT?

We are most interested in ideas that fall in line with the following FLOAT criteria:

  • Few direct competitors (Is this a novel idea?)
  • Low adoption/switching costs (Will customers use this?)
  • On-time entry to market (Is the window of opportunity open?)
  • Addresses unfilled need or want (Does this solve a real problem?)
  • Target market is identified and large (Who are the customers?)

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