Project Description

Kelsey went through Springboard (now CO.STARTERS) in 2013 to launch the city’s first all-natural, cold-pressed organic juice bar, Southern Sqweeze. Since starting, the company has built a culture around health in Chattanooga and has expanded to two locations downtown. They believe that “nourishing the body is the first step in nourishing a community” and see their business as a way to give back to their friends and neighbors.

“Chattanooga is my home, and it is a place that has always nourished me and supported me on my journey. Now, it is time to pay it forward and give back.”

Kelsey Vasileff, Founder of Southern Sqweeze

Photos used by permission.